Laura Kazaroff

1993 Buenos Aires, Argentina

Laura Kazaroff is a London based artist from Buenos Aires, Argentina. In 2023 she graduated from the MFA Fine Art at Goldsmiths, and she was part of New Contemporaries 2024.

Her practice is concerned with the ways in which happiness, especially in relation to mental health, becomes inevitably commodified. Through sculpture and installation, she explores the various ways in which this commodification permeates contemporary culture and makes its way into daily social interactions. Often, this is manifested in the overusing of certain terms and phrases until they completely lose their meaning. These terms or phrases are often directly taken from psychological terms -such as gaslight, narcissist, toxic, self-sabotage, etc- but through repetition, they end up being emptied of true meaning and intention. This is directly related to the commodification of mental health and its main by-product: the wellness industry.

In this context, repurposing found objects serves as a dual metaphor. These once-functional items have now been transformed into gimmicky, non-functional devices that playfully deceive and ultimately ‘disappoint’ in their lack of function. Their sleek metallic surfaces, smooth curves, and vibrant screens invite closer interaction, only to reveal that the buttons don’t work, and the handles are merely plungers.

@laurakazaroff

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